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Gray stylized lion head logo with the letters "HPLT" integrated into the mane, symbolizing strength and dedication—perfect for a personal trainer, fitness brand, or workout community.
Gray letters "M & F" overlapped and stylized in a bold, blocky font on a light background, perfect for an online fitness coach or workout training brand.
Cigna logo featuring a stylized tree with a human figure as the trunk, symbolizing wellness and fitness, next to the word "Cigna" in gray text.
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Jacob Zemer

Is a performance coach and speaker based in NYC. He holds 12+ nationally recognized certifications in the field, including NASM, CPT, FNS, Precision Nutrition level 1, Exos Performance Specialist, Equinox KB 1 and 2, Equinox Prenatal/Postnatal, TRX, ViPR, and Animal Flow.

Jacob has 10+ years in the fitness industry, for 3,200+ hours each year working with a wide range of clients– from CEOs to ex professional athletes.

Jacob uses science-based coaching methods and accountability to help people exceed their health and fitness goals and unleash their best self. He takes years of experience and a results-driven methodology to make it as EASY as possible for clients to perform to their true potential.

A bearded man in a suit jacket speaks on stage in the main image; smaller images show him presenting and gesturing while seated, sharing insights as an online fitness coach and personal trainer.
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Follow @jacobzemer on Instagram

Coaching Programs   



Eileen Pallotta

Coach

"Habits make history."

Eileen is responsible for guiding clients through personalized coaching that delivers life-changing results through consistency, strategy, and accountability. She manages client progress, provides tailored nutrition guidance, and offers ongoing support and education to ensure every individual feels empowered, understood, and set up for long-term success.

When she’s not coaching clients, you’ll find Eileen throwing weights around in the garage or chasing step goals trying to keep pace with her husband and four kids… most often on the sidelines of various sports fields.

Specialities:

  • BA Journalism and International Business
  • 15+ years Fitness and Nutrition Coach
  • Precision Nutrition Level 1
  • Certified CrossFit Trainer
  • Certified CrossFit Level 3 Trainer
  • CrossFit Level 1 Trainer Certification
  • CrossFit Level 2 Certification
  • CrossFit Kids Trainer Certification
  • CrossFit Nutrition Certification
  • CrossFit Movement and Mobility Trainer Certification
  • CrossFit Goal Setting Trainer Certification
  • CrossFit Olympic Lifting Trainer Certification
  • CrossFit Gymnastics Trainer Certification
  • CrossFit Strongman Trainer Certification
  • CrossFit Running Certification
  • CrossFit Lesson Planning Certification
  • CrossFit Scaling Certification
  • CPR and AED Certified

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling