The image shows the name "jacob zemer," an online fitness coach, in bold, lowercase, green letters with a green line underneath.
A horizontal green bar, symbolizing fitness, is centered on a white background with green borders at the top and bottom edges.

Do You Have An

Exceptional Product

That Deserves To
Get In Front Of
Thousands of
Fitness Enthusiasts?

A man with a beard in a white shirt holds a container of Vega Sport Protein powder, highlighting the importance of nutrition for fitness, as he faces the camera against a plain white background.
A man with a beard wearing sunglasses, a light jacket, white shirt, and jeans holds a coffee cup while walking on a city street—looking like an online fitness coach taking a break after a workout, with cars and a bridge in the background.

I’ve been in the industry for 10+ years…

I know my way around the block, and what’s good and what’s not

Here’s the key:

I only review products
I love and use and
recommend to my clients.

I will never review a product just because a company paid me.

My audience of high-powered fitness and wellness enthusiasts in the business world listens to everything I recommend to them. Why? Because they know I’m ruthlessly picky and I give no BS recommendations and reviews.

I review nutrition products, gym equipment, and anything else related to lifestyle of working professionals who take their training and nutrition seriously.

This field is for validation purposes and should be left unchanged.

If you have an exceptional product that you’d like
me to consider for review, fill out the form below:

Here are some of my past product reviews:

Three Wishes Cereal Review

Popcorn Review: Pop Secret, Skinny Pop, Skinny Girl

Is Chipotle Healthy?

Protein Bar Review: Built Bar

The best ground beef

Eileen Pallotta

Coach

"Habits make history."

Eileen is responsible for guiding clients through personalized coaching that delivers life-changing results through consistency, strategy, and accountability. She manages client progress, provides tailored nutrition guidance, and offers ongoing support and education to ensure every individual feels empowered, understood, and set up for long-term success.

When she’s not coaching clients, you’ll find Eileen throwing weights around in the garage or chasing step goals trying to keep pace with her husband and four kids… most often on the sidelines of various sports fields.

Specialities:

  • BA Journalism and International Business
  • 15+ years Fitness and Nutrition Coach
  • Precision Nutrition Level 1
  • Certified CrossFit Trainer
  • Certified CrossFit Level 3 Trainer
  • CrossFit Level 1 Trainer Certification
  • CrossFit Level 2 Certification
  • CrossFit Kids Trainer Certification
  • CrossFit Nutrition Certification
  • CrossFit Movement and Mobility Trainer Certification
  • CrossFit Goal Setting Trainer Certification
  • CrossFit Olympic Lifting Trainer Certification
  • CrossFit Gymnastics Trainer Certification
  • CrossFit Strongman Trainer Certification
  • CrossFit Running Certification
  • CrossFit Lesson Planning Certification
  • CrossFit Scaling Certification
  • CPR and AED Certified

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling