Do You Have An

Exceptional Product

That Deserves To
Get In Front Of
Thousands of
Fitness Enthusiasts?

I’ve been in the industry for 10+ years…

I know my way around the block, and what’s good and what’s not

Here’s the key:

I only review products
I love and use and
recommend to my clients.

I will never review a product just because a company paid me.

My audience of high-powered fitness and wellness enthusiasts in the business world listens to everything I recommend to them. Why? Because they know I’m ruthlessly picky and I give no BS recommendations and reviews.

I review nutrition products, gym equipment, and anything else related to lifestyle of working professionals who take their training and nutrition seriously.

If you have an exceptional product that you’d like
me to consider for review, fill out the form below:

This field is for validation purposes and should be left unchanged.

Here are some of my past product reviews:

Three Wishes Cereal Review

September 16, 2021

Popcorn Review: Pop Secret, Skinny Pop, Skinny Girl

September 16, 2021

Is Chipotle Healthy?

September 18, 2021

Protein Bar Review: Built Bar

September 18, 2021

The best ground beef

September 20, 2021

Play Video

Built Bar

DECEMBER 16, 2021

Play Video

Eating at Shake Shack

OCTOBER 2, 2021

Play Video


MAY 13, 2021

Play Video

Good Life Clothing

NOVEMBER 24, 2021

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.


  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.


  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling