4 foods to avoid

We all know how strongly I feel about fear-mongering in nutrition — especially when it comes to labeling foods as “bad” without context. That said, I came across a video recently that stood out. It wasn’t about instilling fear; it was informed, balanced, and backed by science. The creator broke down four foods to be mindful of bringing home regularly, and I found his points to be accurate and worth sharing.

Here’s a breakdown, with some added context from me:

1️⃣ Processed Meats
Think deli meats, hot dogs, bacon, and sausages. These have been classified by the World Health Organization as Group 1 carcinogens, meaning there’s strong evidence they can increase cancer risk — particularly colorectal cancer. That doesn’t mean you can never eat them, but they shouldn’t be daily staples in your diet.

2️⃣ Full-Sugar Beverages
This includes regular sodas, sweet teas, and traditional fruit juices. These drinks are calorie-dense and easy to overconsume without contributing to satiety. If your goal is weight loss or weight maintenance, reducing (or removing) sugary drinks is one of the lowest-effort, highest-impact changes you can make. Yes, some fresh juices contain fiber and micronutrients, but many bottled versions are stripped down to just sugar and water.

3️⃣ Salty Snacks
Chips, crackers, and many savory processed snacks combine salt, fat, and refined carbs in a way that hijacks your hunger cues. It’s not the about salt, or even the ratio of fat to carbs and it’s that they’re engineered to be hyper-palatable, which makes it easy to overeat.

4️⃣ Packaged Sweets
Similar story here. Cookies, cakes, pastries, and candy often combine sugar, fat, and refined carbs — another trio that can drive overeating. These foods don’t provide lasting fullness and can spike leading to mindless eating.

As always, this isn’t about perfection. It’s about awareness. I’m a big believer in the 80/20 rule: aim for 80% whole, nutrient-dense, mostly single-ingredient foods, and leave 20% for flexibility and enjoyment. There’s room for all foods in a healthy diet — but some are better in smaller, more intentional doses.

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Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling