Chemicals in our food?

We fucked up.

We told people to cut out processed foods when what we should have said was: focus on eating more single-ingredient foods.

Yes, around 80% of your diet should come from single-ingredient, whole foods. The other 20%? That’s your buffer—for enjoyment, flexibility, and sustainability.

Here’s the issue: foods like Greek yogurt and whey protein are technically processed, but they’re also nutrient-dense and support your goals. Saying “eliminate processed foods” is an oversimplified, and misleading, recommendation.

Now we’ve got fear-mongering influencers in grocery store aisles scaring you into swapping one processed food for another—like overpriced “clean” breads and fancy chips. Newsflash: these swaps aren’t moving your health markers in any meaningful way.

Take this as an example for your next clapback: almonds are an excellent single-ingredient snack… and yes, they contain cyanide. Just like brown rice contains arsenic. But here’s the truth—it’s not just about the ingredient. It’s about the dosage.

You’re not eating 5 pounds of almonds in one sitting. You’re fine.

#shorts

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling