What’s the price of your integrity?

What’s the price of your integrity?

If someone offered me money to do a one-time ad on paper towels, I would tell them to get lost. Why? Well, it’s not because I’m so innocent. It’s because I have a coaching business, a semi-private training business, and a fitness + nutrition app.

I got on social media to promote these services but I do that by helping people. Whether that’s through explaining nutrition, educating my audience on exercise fundamentals, or just disproving widespread bullshit – I do all of this to help myself through helping others.

I would never sell my credibility because I have legitimate revenue streams. The only brand deals I’ve ever done on social media are products I actually use myself: @_SMRTFT dumbbells, @SISU_sauna, @FreakAthlete.co. You have no idea how many brand deals I turn down.

It’s so easy to see: these influencers can be bought.

If they can be bought over paper towels, do you not think they’ll try to sell you on the latest seed oil-free chip or cookie? Colostrum? Collagen powder?

This is all bullshit and it has no benefit to you.

When I’m here, I promote my businesses and services, yes. I’ve found at a very early age, that if you give value for free, they will come back and pay for more. But I do this by giving you actual information to move the needle in your life. And I’m sure as hell not going to be doing advertisements for paper towels.

📲 Comment below how much you think she got paid to do this ad.

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Eileen Pallotta

Coach

"Habits make history."

Eileen is responsible for guiding clients through personalized coaching that delivers life-changing results through consistency, strategy, and accountability. She manages client progress, provides tailored nutrition guidance, and offers ongoing support and education to ensure every individual feels empowered, understood, and set up for long-term success.

When she’s not coaching clients, you’ll find Eileen throwing weights around in the garage or chasing step goals trying to keep pace with her husband and four kids… most often on the sidelines of various sports fields.

Specialities:

  • BA Journalism and International Business
  • 15+ years Fitness and Nutrition Coach
  • Precision Nutrition Level 1
  • Certified CrossFit Trainer
  • Certified CrossFit Level 3 Trainer
  • CrossFit Level 1 Trainer Certification
  • CrossFit Level 2 Certification
  • CrossFit Kids Trainer Certification
  • CrossFit Nutrition Certification
  • CrossFit Movement and Mobility Trainer Certification
  • CrossFit Goal Setting Trainer Certification
  • CrossFit Olympic Lifting Trainer Certification
  • CrossFit Gymnastics Trainer Certification
  • CrossFit Strongman Trainer Certification
  • CrossFit Running Certification
  • CrossFit Lesson Planning Certification
  • CrossFit Scaling Certification
  • CPR and AED Certified

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling