Costco: This or that part 2

We’re BACK at Costco today playing ‘This or That’.

Wild-caught Albacore tuna ✅ Kirkland Albacore tuna ❌
WHY? It’s really all about the mercury here. Albacore tuna has more mercury than traditional tuna so if you are going to buy albacore you either want to limit your total consumption or go with a brand with high standards. Enter Wild Planet whose albacore is 6x lower than the “Action Limit.”

Skippy peanut butter ✅ Kirkland peanut butter ✅
WHY? Kirkland has peanuts and salt, that’s it. Skippy has more going on with hydrogenated oil and a little sugar but I wouldn’t be afraid of that.

Kirkland wild-caught smoked salmon ✅ Kirkland farm-raised smoked salmon ❌
WHY? If you are going to buy farmed raised salmon it should be Norwegian. The Kirkland farmed raised smoked salmon is Atlantic so we are skipping that and going with their wild-caught brand.

Kirkland protein bars ✅ RX protein bars ❌
WHY? RX bars are a joke. ~200 calories for 12g of protein isn’t a protein bar it’s a carbohydrate bar that also contains fat and least of all protein. Kirkland is high in protein and fiber.

Ascent protein powder ✅ Vital protein powder and collagen ❌
WHY? Collagen doesn’t cause muscle protien synthesis – to put it simply it doesn’t help build muscle. If you are buying Vital protein for your skin that’s great but most people think it counts toward their protein goal. I am here to tell you it doesn’t!

Truvia ✅ Honey ❌
WHY? Traditional honey is just sugar with a lot of calories. My sweetening agent of choice is stevia.

Kirkland lightly-breaded chicken chunks ✅ Just Bare lightly-breaded chicken chunks ❌
WHY? Kirkland is more affordable and tastes better in my humble opinion. Also, for what it’s worth I think the nuggets are bigger as well.

Kirkland rolled oats ✅ Quaker old-fashioned oats ❌
WHY? You get more for less and I find the rolled oats to be more light and fluffy.

Eileen Pallotta

Coach

"Habits make history."

Eileen is responsible for guiding clients through personalized coaching that delivers life-changing results through consistency, strategy, and accountability. She manages client progress, provides tailored nutrition guidance, and offers ongoing support and education to ensure every individual feels empowered, understood, and set up for long-term success.

When she’s not coaching clients, you’ll find Eileen throwing weights around in the garage or chasing step goals trying to keep pace with her husband and four kids… most often on the sidelines of various sports fields.

Specialities:

  • BA Journalism and International Business
  • 15+ years Fitness and Nutrition Coach
  • Precision Nutrition Level 1
  • Certified CrossFit Trainer
  • Certified CrossFit Level 3 Trainer
  • CrossFit Level 1 Trainer Certification
  • CrossFit Level 2 Certification
  • CrossFit Kids Trainer Certification
  • CrossFit Nutrition Certification
  • CrossFit Movement and Mobility Trainer Certification
  • CrossFit Goal Setting Trainer Certification
  • CrossFit Olympic Lifting Trainer Certification
  • CrossFit Gymnastics Trainer Certification
  • CrossFit Strongman Trainer Certification
  • CrossFit Running Certification
  • CrossFit Lesson Planning Certification
  • CrossFit Scaling Certification
  • CPR and AED Certified

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling