ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

I’ve wanted to make this video for a while, and with everything going on lately, it feels like the right time.

Let’s talk about the fitness industry.

Recently, I attended Mr. Olympia, and as I walked through the fitness expo with my team, I found myself feeling a mix of emotions. On one hand, I was thrilled to be there. The expo had a lot of amazing booths and products. I was especially excited to see the @RepFitnessEquipment booth with all their new equipment, and I got to try some incredible brownie flavors from @AlphaPrimeSupps. Yes, they contain collagen, but they’re an awesome alternative to traditional brownies.

But where my mixed feelings come in is the reality that events like these often bring out a lot of body image issues. Social media only amplifies this, with people constantly highlighting the best aspects of their lives—sometimes even exaggerating or altering them, whether that means tweaking photos, concealing vulnerabilities, or more.

A few weeks ago, for instance, Jeff Nippard was assaulted by another fitness influencer after an online disagreement. This incident brought to light the drama that can unfold within the fitness community.

Honestly, the fitness industry can sometimes feel as gossipy as a salon. Among local trainers, there’s often a lot of talk, strong opinions, and at times, a lack of respect. Online, the same issues exist—only magnified by ego. Building a following is tough, so it’s natural that some pride comes with it. But when this turns into ego-driven arguments, it doesn’t help anyone.

Misleading people about your stats or physique is a problem that only fuels feelings of inadequacy. Disagreements in the industry can be constructive if they promote accurate information and different perspectives. Training and nutrition are constantly evolving fields, so collaboration is essential to provide a well-rounded view.

Our goal should be to educate and help people. Health and fitness don’t always have clear-cut answers because context matters so much. Science is always evolving, with new information emerging daily.

At the end of the day, we have an obligation to create impactful content that empowers people to improve themselves through actionable knowledge—not to feed our own egos or undermine others, especially when they have good intentions.

The people you’re seeing in this video aren’t here to be critiqued—except for the one who assaulted Jeff. I enjoy a lot of the content others contribute and believe there’s a lot of positivity in the industry. Unfortunately, there’s also plenty of clout-chasing, oversimplifying, and discrediting of valuable contributions. Context is key; rarely is there a straightforward right or wrong.

#shorts #fitness #fitnessindustry #athlete #athletic #weightloss #fitness #fitnesstrainer #performancecoach #accountabilitycoach #personaltrainer #myfitnessjourney #fitnesstransformation #transformationjourney #fitnesstraining #training #nyctrainer #nycfitfam

HIIT (high intensity interval training) means you’re doing short, explosive intervals, followed by a period of rest.

You can work until you complete a particular distance, period of time, or to reach a heart rate goal.

You then follow with a recovery period of either a predetermined amount of time or until your heart rate goes back down. Here I’m aiming for 80-90% of my max heart rate, so usually 160-180 beats per minute.

HIIT is great for improving your anaerobic threshold and VO2max. It also causes EPOC, which means you burn calories after exercise. Just remember, 80% of your cardio should be zone 2, or approximately 110-130 BPM.

#shorts #cardio #cardiotraining #hiit #hiittraining #vo2max #epoc #training #trainingtips #trainertips #strengthtraining #fitnesstips #muscle #musclebuilding #bodybuilding #protein #personaltrainer #nyctrainer #nycfitnesstrainer #nycfitfam

I love French vanilla coffee, but I don’t love turning coffee into dessert. Here’s how to get your vanilla fix while keeping it diet-friendly at @Starbucks.

🔸Grande shaken espresso
🔸Splash of oat milk
🔸No classic syrup
🔸1 scoop of vanilla bean powder
🔸2 packets of zero-calorie sweetener

This is around 90 calories and tastes absolutely delicious.

#shorts #healthystarbucks #lowcalstarbucks #starbuckshealthyoptions #starbuckshacks #fall #coffee #icedcoffee #healthyrecipe #training #personaltrainer #onlinecoach #weightloss #smartchoices #nyctrainer #nycfitnesstrainer #nycfitfam