Pure Protein bars vs. Kirkland protein bars. These are both found at Costco.
When it comes to macros they’re both bonkers, they more than pass the test of 10g protein per 100 calories.
When it comes to taste, with protein bars it’s all about texture. Kirkland has that firmer texture that’s reminiscent of Quest bars, so if you’re into that sort of thing you’ll prefer Kirkland. The Pure Protein bars are more chewy and you may find them more appetizing because of that.
I think which one is tastier is debatable, but to me the Kirkland one reigns supreme because it has significantly more fiber. I could eat a Pure Protein bar and be hungry 45 minutes later, and likely the Kirkland protein bar will keep me feeling full for hours because of the digestive effects of fiber.
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