Protein Chip Review 2025: 12 Savory Snacks Ranked for Macros, Ingredients, and Taste

I coach real people with real lives, and I believe in flexible dieting: 80% single-ingredient foods (think salmon, blueberries, broccoli, steak) and 20% comfort foods that help you hit your macros. Today’s review covers 12 savory options I tested head-to-head so you can choose smarter snacks without blowing your calories.


How I Judge Snacks (Quick Rules)

The Protein Test: take the grams of protein and add a zero.
If the calories are ≤ that number, it passes.

  • Example: 19 g protein → 190. If the bag is ≤190 calories, it passes.

Bioavailability: not all proteins are equal. Milk/whey/casein blends are complete; some plant/wheat isolates aren’t fully bioavailable.

Seed oils: not inherently “bad.” The real issue is overall processed-food load and your omega-3 : omega-6 balance. Prioritize whole foods and add snacks like these strategically.


The Lineup (Macros per bag unless noted)

1) Quest Protein Chips — The OG Workhorse

  • Macros: ~140 cal, 19 g protein, ~1 g fiber — Passes Protein Test
  • Protein source: milk protein isolate, whey protein isolate (complete)
  • Taste notes: bold, crunchy; favorites: Spicy Sweet Chili and Chili Lime
  • Why buy: best all-around combo of macros + flavor; consistent across flavors

2) Legendary Popped Chips — Airy & Voluminous

  • Macros: ~150 cal, 20 g protein, 1 g fiber — Passes
  • Protein source: casein, milk protein isolate, whey protein isolate
  • Taste notes: light, puffy; great volume for calories
  • Why buy: similar macros to Quest with a different texture profile

3) Crisp Power (Pretzels) — Big Numbers, Caveat Protein

  • Macros: ~200 cal, 28 g protein10 g fiber — Passes (on paper)
  • Protein source: hydrolyzed wheat protein; ~half bioavailable
  • Taste notes: a couple tiers below Quest/Legendary
  • Use case: pair with a complete protein (burger/chicken) to cover aminos

4) Cloud Protein Popcorn — Tasty, But…

  • Macros (White Cheddar): ~160 cal, 7 g protein, 2 g fiber — Fails
  • Notes: serving sizes vary a lot across flavors; essentially popcorn + protein dust
  • Taste notes: surprisingly good; just not impressive macros

5) Power Crunch Power Crisp — Nostalgic Brand, Weak Math

  • Macros: 320 cal22 g protein, 1 g fiber — Fails
  • Protein source: pea protein (they report it as bioavailable)
  • Taste notes: mixed across flavors; calorie heavy for the protein

6) Natural Endurance (Plant-Based) — Avocado-Oil Angle

  • Macros: ~150 cal, 14 g protein, 3 g fiber — Narrowly Fails
  • Protein source: pea + soy (almost fully bioavailable)
  • Taste notes: on par with Power Crunch; barbecue & sweet chili decent
  • Why buy: solid plant-based option if you’re avoiding dairy

7) Pure Protein Crisps — Everywhere, But…

  • Macros: ~150 cal, 12 g protein — Fails
  • Protein source: pea + lentil + rice blend; not fully bioavailable
  • Taste notes: similar to Natural Endurance; fine in a pinch

8) Wilde/Wild* Chicken Chips — Protein From Chicken, Not Lean

  • Macros: 210 cal13 g protein3 g fiber13 g fat — Fails
  • Taste notes: flavor is great; texture is polarizing; high fat for the protein
  • Note: not a lean protein snack despite the chicken marketing
    *Brand styling varies by market.

9) Wholesome Provisions Protein Chips — Sneaky Good Fiber

  • Macros: 140 cal15 g protein6 g fiber — Passes
  • Protein/Fiber: protein reported as fully bioavailable; fiber from soy
  • Taste notes: weaker than category leaders, but respectable overall
  • Why buy: macro-friendly + meaningful fiber bump

10) WonderSlims — Light, But Light on Everything

  • Macros: 120 cal10 g protein0 g fiber — Fails
  • Protein source: pea protein (check bioavailability)
  • Taste notes: very weak; not recommended

Honorable Mentions

11) Atkins Protein Chips (Chipotle BBQ) — Flavor GOAT, RIP Availability

  • Status: appears discontinued in stores; pricey online only
  • Note: calling out because the flavor was elite.

12) Pork Rinds (e.g., Epic) — Protein-Dense, Fat-Heavy

  • Macros: typically pass the Protein Test, but very high in fat
  • Use case: treat them like a fat source, not a lean protein snack.

My Winners & Losers

Top Picks (Macros + Taste + Convenience)

  • 🥇 Quest Protein Chips
  • 🥈 Legendary Popped Chips
  • 🥉 Wholesome Provisions (for the added fiber)

Best Plant-Forward Option

  • 🌱 Natural Endurance (if you want dairy-free and better oils)

Use With a Complete Protein

  • 🧰 Crisp Power (pair with chicken/turkey/sirloin to cover aminos)

Skip

  • 🚫 WonderSlims (weak flavor, weak payoff)
  • ⚠️ Power Crunch Power Crisp (calories too high for the return)
  • ⚖️ Wilde/Wild Chicken Chips (delicious flavor, but not lean)

How to Work These Into a Fat-Loss Diet

  • Anchor to whole foods: 80% of intake from single-ingredient foods.
  • Use the Protein Test: quick sanity check in the aisle.
  • Watch the fat creep: chips that “pass” can still be fat-heavy; read labels.
  • Mind bioavailability: milk/whey/casein > some plant/wheat isolates.
  • Protect your omega-3 : omega-6 balance: eat fatty fish, consider algae/fish oil if needed, keep total processed-snack volume modest.

The Bottom Line

Snacks don’t make or break your results — consistency does. Choose options that help you hit protein without wrecking your calories, keep an eye on fat, and remember that whole foods run the show.

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling