HOW TO: Hanging Oblique Crunches

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

HOW TO: Double Band Leg Curls

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

HOW TO: Assisted Deficit Bulgarian Split Squat

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

HOW TO: Assisted Deficit Dumbbell Reverse Lunge

ABOUT JACOB:

I am a personal trainer, speaker and accountability coach based in Westchester, NY. I hold over 12 nationally recognized certifications in the field including: NASM, ISSN, Precision Nutrition, Exos, Equinox, and more. Beyond my 10+ years in the fitness industry, I spend 3,200+ hours each year working with a wide range of clients – from CEOs to ex-athletes.

My science-based coaching methods & accountability help people to exceed their health & fitness goals and unleash their best self. I’ve distilled years of experience and a results-driven methodology down to make it as easy as possible for clients to perform to their true potential.

CONNECT WITH JACOB:
https://www.jacobzemer.com/

› DOWNLOAD MY TRAINING APP: https://bit.ly/JZSSapp
› NUTRITION COACHING AND CUSTOM PROGRAMMING: https://bit.ly/JZcoaching

› AMAZON STOREFRONT: https://www.amazon.com/shop/jacobzemer

› FOLLOW ME
» IG: https://www.instagram.com/jacobzemer/
» FB: https://www.facebook.com/jakezemerllc/
» TikTok: https://www.tiktok.com/@jacobzemer

Diet-friendly dessert bars at BJ’s Wholesale

Let’s be honest–most of us have a sweet tooth. I’m going to show you 4 better-for-you dessert options at @BJsWholesale while on a diet:

1️⃣ @HealthyChoice fudge bars | 90 calories 4g protein
2️⃣ @Yasso | 100 calories 5g protein
3️⃣ @ClioSnacks Greek yogurt bars | 70 calories 4g protein (minis)
4️⃣ @OutshineSnacks popsicles | 40 calories

What’s your favorite dessert bar while dieting?

#shorts

Why is fiber important?

I’ve helped thousands of people transform their bodies — and no, it didn’t require meticulously tracking every single macro every day.

Instead of overwhelming clients with complex nutrition math, I have them focus on two key targets: Protein and fiber. Simple, sustainable, and highly effective.

Here’s why I emphasize fiber so much:

✅ Forces you to make healthier food selections.
✅ Many high-fiber foods are also high-volume, meaning you can eat a satisfying amount for relatively few calories — ideal for anyone looking to lose or manage weight.
✅ Fiber supports gut health and improves digestion.
✅ It helps you stay fuller for longer, which naturally reduces overeating.
✅ And it’s been shown to help reduce the risk of certain forms of cancer — especially colorectal cancer.

When you start prioritizing fiber-rich foods, you’ll be amazed at how much better you feel (and how much easier it is to stay consistent).

#shorts

Adjustable Dumbbell Review | Feat. SMRTFT NÜOBELL

In today’s video, I’m sharing my honest SMRTFT NÜOBELL adjustable dumbbells review — a go-to piece of equipment in my garage gym setup since day one. Whether you’re building a home gym on a budget or looking to upgrade to one of the best adjustable dumbbells on the market, I’ll walk you through how these have held up over time, including what I love and where they fall short.

I’ll also cover how the NÜOBELL compares to other popular adjustable dumbbells like Bowflex, PowerBlock, or the new Rep x PÉPIN, and whether it’s worth the investment. If you’re deciding between adjustable vs fixed dumbbells, or searching for the best home gym equipment for small spaces, this video will help you choose what fits your space, budget, training style, and long-term fitness goals.

📌TIMESTAMPS:
0:00 | Intro
1:40 | PowerBlocks
3:30 | BowFlex
4:45 | SMRTFT
6:15 | Dupes
6:50 | Rep Fitness QuickDraw
8:00 | Rep Fitness x Pépin
10:00 | What should you get?
11:20 | Outro

Client Spotlight: Blake E.

Zemer Method Client Spotlight: Blake E. Blake has been absolutely crushing it through my Transformation Coaching via @getverb. As a dedicated professional and parent of two young kids, he proves that real lifestyle change is possible—even with a packed schedule. Check out some of his major wins:

✅ Down 50lbs since we began working together last March✅ Consistently shows up for his workouts and hits his daily step goals✅ Preps his meals in advance and sends over any menus out for review—no guesswork, no stress

Parenting young kids is a full-time job on its own. Add in a demanding career that requires being on the road constantly, and you’ve got a real challenge. Blake didn’t need a complete overhaul—he needed the right tools, education, and accountability. And he’s been showing up and executing ever since.

Blake should be so incredibly proud of everything he’s accomplished so far. Can’t wait to keep building on this momentum and continue working with him!

Ready to change your life? Link in bio.

High protein groceries at Target

A high-protein diet is imperative in both fat-loss and muscle-building phases. Here is what I would pick up from @Target as someone who eats 1g of protein per pound:

1️⃣ Alaskan salmon burgers
2️⃣ Lean ground turkey
3️⃣ @twogood greek yogurt smoothies
4️⃣ Good & Gather turkey meatballs
5️⃣ @applegate uncured turkey bacon
6️⃣ @tysonbrand air-fried chicken nuggets
7️⃣ @ghostlifestyle whey protein powder

#shorts

How often should I change my workouts?

Stick to what works.

1️⃣ Find exercises you enjoy 2️⃣ that don’t hurt 3️⃣ that you have access to, and 4️⃣ that you’ve been properly coached on—then stay consistent with them.

This is one of the biggest differences between beginners and experienced lifters.

Experienced lifters don’t chase variety. They know what works for them and they double down on it.

When I train quads, I stick to the leg press, hack squat, and leg extension—on repeat. When I do HIIT, I go to the SkiErg. When I need Zone 2, I put on my ruck vest and walk. Those are my go-to’s.

Over the years, I didn’t swap them out every month—I just got stronger and more efficient with them.

Beginner lifters often fall for the myth of “muscle confusion”—the idea that constantly switching exercises is necessary for results. That’s complete bullshit.

You don’t need a new routine every week. You need to master the basics and progressively get stronger at them. That’s where the real results come from. Rinse and repeat.

#shorts

Review: Simply Protein shake

Product Review: Simply Protein Plant Protein+ Shake

If you remember, I wasn’t a fan of the Simply Protein bars… 💩

Unfortunately, the shake isn’t much better.

🔘 Taste: Absolutely terrible. Worse than the OWYN plant-based protein shake – which I already thought was horrific.

🔘 Macros: 200 calories and 20g of protein. Technically passes The Protein Test, and for a plant-based shake, that’s solid.

🔘 Fiber: 10g per serving, which is actually phenomenal. But not phenomenal enough to choke this thing down.

I once called the Simply Protein bars the “missionary sex” of protein bars – good but bland. The shakes? Just flat-out disgusting.

Right now, plant-based premade protein shakes are just not the move.

#shorts

Cherry Bliss protein smoothie recipe

Cherry Bliss – your new favorite protein smoothie!

This one’s a game-changer. Packed with flavor, protein, and just the right touch of sweetness.

🥤 Recipe:
100g frozen cherries
240ml unsweetened almond milk
25g chocolate protein powder
2 tsp vanilla extract
A pinch of salt & cinnamon

Want more recipes like this? Visit shop.jacobzemer.com and check out the Zemer Method: Recipe Guide – it’s loaded with 60+ macro-friendly ideas from high-protein breakfasts to Ninja Creami ice cream creations.

#shorts

Tatum Sharp

Director of Social Media

"For there is always light, if only we're brave enough to see it, if only we're brave enough to be it."
- Amanda Gorman

Tatum is the mastermind behind Jacob Zemer’s social media. Every post you come across has its journey through her creative touch. From crafting compelling content and refining videos and reels to composing captivating captions, overseeing videographers, and meticulously planning release schedules – she’s constantly immersed in curating the Jacob Zemer content that captivates our audience!

Away from the digital buzz of social media, Tatum enjoys taking the stage, wielding her bass in her hardcore band, Volition, and indulges her passion for all things horror by frequently cozying up with scary movies.

Specialities:

  • BS Exercise Science minor in Communications
  • EXOS Performance Specialist
  • ACE Group Fitness
  • Creative writing
  • Visual communication

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling