The Truth About Electrolytes

How much do you know about electrolytes? I’m here to break it down for you.
Electrolytes are essential to almost every biological process in your body. However, it may not be necessary to supplement with them depending on your nutrition, level of activity, and how much you sweat.

Some key electrolytes are:

⚡️ Sodium
⚡️ Potassium
⚡️ Magnesium
⚡️ Calcium
⚡️ Chloride
⚡️ Phosphate

These electrolytes help with hydration, muscle function, blood pH balance, and energy transfer. When your electrolytes are optimally balanced in your body, it can help you:

✅ Stay hydrated
✅ Reduce cramps
✅ Increase endurance
✅ Promote heart health

However, there are some potential downsides, such as high sodium risks, excessive sugar intake, disrupted balance and regulation in your body, and overhydration leading to hyponatremia.

Most people get enough electrolytes from their diet alone. But if you’re an endurance athlete, you sweat heavily, or you’re currently dieting aggressively, you may benefit from adding electrolyte supplements to your nutrition plan.

If you need help taking control of your nutrition and fitness, I can help you get into the best shape of your life. Click the 🔗 in bio to get started with my coaching program.

Review: Pure Genius

I am so pumped that Pure Genius Protein is back on the market.

You may recall my review of Genius Shots, which was formulated and marketed by @MikeIsraetelMakingProgress from @RenaissancePeriodization. While I thought it tasted a little like cough syrup, it was very low in calories and in a small bottle so you can travel with it through TSA at the airport. This is why I recommended Genius Shots to my coaching clients while they traveled.

Now, @melrobbins has bought the rights to this brand and rebranded it to Pure Genius.

We’ve got 3 flavors:

🍋 Blue Lemonade
🍓 Strawberry Guava
🍍 Pineapple

The taste of these protein shots has significantly improved. They each have 100 calories in them, which is a bit more than the original Genius Shots, probably as a result of making them taste better.

In my opinion, the better taste is absolutely worth the extra 10 calories. They don’t taste quite as good as other protein shakes like @Fairlife or @Nurri, but if you travel frequently, this is a great option for you to hit your macros while you’re away from home.

TELL ME: What’s your favorite protein drink while you’re traveling? Let me know in the comments. ⬇️

Premade Shakes @ Sam’s Club

Today, we’re looking at every pre-made protein shake available at @samsclub. I compared each of these based on macros, taste, ingredients, and price.

Here are my personal favorites:

Nurri – great macros, absolutely delicious, and only $1.80/can
@fairlife Nutrition Plan – my all-time favorite ultra-filtered milkshake. Rich and creamy taste, but it’s a bit expensive at $2.25/shake
@PremierProteinOfficial – the lemon bar flavor was surprisingly really good, the macros are good, and the price is about $1.50/shake

Click the link in bio and head to my YouTube channel to watch the full review, including macros, pricing, and my personal recommendations.

Trying Every Premade Protein Shake from Sam’s Club

I spent over $200 buying every premade protein shake at Sam’s Club to find which ones are actually worth your money. I break down macros, taste, ingredients, and price per shake to help you choose wisely.

Here are the shakes I reviewed:

Premier Protein: 160 cal, 30g protein, 0g fiber
Boost: 250 cal, 20g protein, 0g fiber
Member’s Mark High Protein: 160 cal, 30g protein, 3g fiber
Member’s Mark Ultra-Filtered: 160 cal, 30g protein, 0g fiber
Fairlife Nutrition Plan: 150 cal, 30g protein, 1g fiber
Fairlife Core Power: 230 cal, 42g protein, 2g fiber
Nuri: 150 cal, 30g protein, 0g fiber
Muscle Milk (reformulated in 2026): 200 cal, 33g protein, 2g fiber
Raw Nutrition: 150 cal, 30g protein, 1g fiber

My favorites:

✅ Nurri – great macros, absolutely delicious, and only $1,80/can
✅ Fairlife Nutrition Plan – my all-time favorite ultra-filtered milkshake. Rich and creamy taste, but it’s a bit expensive at $2.25/shake
✅ Premier Protein – the lemon bar flavor was surprisingly really good, the macros are good, and the price is about $1.50/shake

Pass on these:

❌ Boost – fails the protein test, 11g of added sugar, avoid this one
❌ Raw Nutrition – one of the worst tasting protein shakes I tried
❌ Muscle Milk (2026) – while the new formula is an improvement, this is still my least favorite ultra-filtered milk from Sam’s Club

If you want to start taking your nutrition seriously and get into the best shape of you life, head to JacobZemer.com to learn more about my coaching program.

21-Day No Excuses Challenge

My 21-day challenge begins on May 4th. No excuses.

Here’s the bottom line: Do you like how you look in the mirror? Because summer is coming.

This training program is available on my app, whether you train at a commercial, boutique, or home gym. It includes:

✅ A specialized training program expertly designed to get you results
✅ A customized nutrition plan to help you fuel your body with exactly what you need
✅ Access to my community forum to keep you motivated

21 days. No excuses. Let’s get you right before summer.

The challenge starts May 4th. Click the link in bio or watch my story to join and lock in today.

150g Protein in 1,500 Calories

Keep your protein high and your calories low. This is the easiest way to hit 150g of protein in just 1,500 calories.

BREAKFAST
Option A: Greek Yogurt Bowl
385 calories, 42g protein, 10g fiber
Option B: Baked Egg Dish
400 calories, 40g protein, 12g fiber

LUNCH – 380 calories, 40g protein, 20g fiber
Albacore Tuna or Turkey Deli Meat Wrap

SNACK – 300 calories, 30g protein, 8g fiber
BBQ Pulled Chicken with ½ cup Black Beans

DINNER – 370 calories, 45g protein, 12g fiber
93/7 lean ground beef bowl with cauliflower rice, spinach, and bone broth

FULL DAY OF EATING – 1,435 calories, 157g protein, 50g fiber

Tag a friend who’s trying to hit their protein goals, and click the link in bio to learn more about how my coaching program can help you get into the best shape of your life.

Reps Are A Guide

Reps on your program are meant to be a guide.

I’ve coached thousands of people and helped them get into the best shape of their lives. They are constantly confused by the notion that if somethings says 10 reps, that is the most important factor in their set.

Here’s the reality: if you get 9 reps instead of 10, but you pushed yourself all the way to failure, that is more important than the 10th rep.

If you stop at 10, but you could have done 11, 12, or 13 reps, that is when you have failed to complete the set. Use reps as a guide, not a hard and fast rule.

My training app comes with a 7-day free trial and an entire educational course that teaches you the most effective way to train. Comment GUIDE down below to start your free trial today.

Client Spotlight: Whitney Vieira

Client Spotlight: Whitney Vieira, working mom of 2 who LOST 57 POUNDS

Whitney works full-time at a hedge fund. Always at a desk. Commuting by train. Two young kids at home. No extra time… and honestly, no energy left at the end of the day.

When she started, even getting more steps in felt like a challenge. So she stopped waiting for the “perfect time” and started small by buying a bike and riding to and from the train station. Nothing extreme, just consistent.

When Whitney came to us, she was brand new to training. She believed what a lot of people do, that lifting heavy might make her bulky.

Instead, she learned how powerful strength training really is. Progressive overload, building muscle, and how that actually helps your body burn more, not less.

But the biggest shift wasn’t just in the gym. It was having the right support.

Semi-private training gave her accountability. Daily communication helped her make better choices during long workdays. At home, her husband (who loves to cook) started making small changes too, like being more mindful with ingredients.

This wasn’t a perfect journey. There were months where stress was high and the goal wasn’t to push harder. It was to maintain. And that matters. Because she never quit. She kept showing up.

If you feel like you’re too busy, too overwhelmed, or don’t know where to start… Whitney felt the same way.

You don’t need more time. You need the right structure, support, and accountability. That’s what we do here.

You can get the body you want, just like Whitney did. Click the link in bio to start your transformation today.

Protein Cheat Sheet

Protein is crucial for building muscle. Save this protein cheat sheet to learn how you can get the most protein out of your meals.

Check out the breakdown:

1️⃣ MEAT
Chicken breast
Turkey breast
Lean beef (93/7)
Ground turkey
Pork tenderloin

2️⃣ EGGS AND DAIRY
Egg whites
Whole eggs
Nonfat Greek yogurt
Nonfat cottage cheese
Fairlife nonfat milk

3️⃣ SEAFOOD
Tuna (canned, water)
Cod
Sardines (canned)
Wild-caught salmon

4️⃣ PLANT PROTEINS
Firm tofu
Lentils (cooked)
Black beans (cooked)

Send this to a friend who needs more protein, and click the link in bio to start building muscle with my coaching program.

PB&J: Staying Full Before Bedtime

The number one diet killer is snacking before bed. I, along with most people, struggle with it. I can absolutely crush my diet all day long, but it really comes down to “Am I going to open the cupboards up and snack before bed?”

To make this process easier, I’ve always had some sort of sweet treat to reward myself before I stop snacking for the day. Recently, my go-to has been a high fiber, high fat peanut butter and jelly sandwich.

I take one slice of 647 Bread, one level tablespoon of peanut butter, and half a tablespoon of raspberry preserves. Each slice of bread is 160 calories, 5g of protein, 8g of fiber, and 4g of monounsaturated fats.

Both fat and fiber slow down digestion and radically increase satiety. Having a few slices of this peanut butter and jelly sandwich before bed helps me stay full. It’s been a big part of me losing these last 15 pounds of fat.

TELL ME: What do you do to avoid snacking before bed? Let me know in the comments.

Steaks @ Trader Joe’s

We’re here at Trader Joe’s and we’re looking at my top 5 picks for steaks while dieting.

5️⃣ Glatt Stew Meat
180 calories
29g protein
Very chewy steak, but great macros

4️⃣ Top Sirloin Steak
240 calories
22g protein
Does not pass our protein test

3️⃣ Shaved Beef Steak
180 calories
23g protein
Lots of protein for very few calories
Limited meal prep options

2️⃣ Flank Steak
200 calories
24g protein
A great option that passes our protein test

1️⃣ Glatt Ribeye
180 calories
23g protein
Delicious taste

If you want my full, free Trader Joe’s shopping guide, comment GLATT down below.

High Protein Overnight Oats Recipes

🥣 5 High-Protein Overnight Oats Recipes to fuel your mornings and build muscle, without sacrificing flavor.

Here’s what’s in the collection:

🍌 Peanut Butter Banana — 550 cal | 565g protein | 9g fiber
🫐 Blueberry Coconut — 540 cal | 54g protein | 11g fiber
🍫 Chocolate Almond — 545 cal | 58g protein | 12g fiber
🍓 Strawberry Cheesecake — 505 cal | 58g protein | 8g fiber
🍎 Apple Cinnamon Pie — 570 cal | 58g protein | 10g fiber

Save this post so you have all 5 recipes ready to go. 👆

Pro Tip: Try a ½ serving if you’re trying to keep your calories low.

Want a fitness and nutrition plan built specifically around your goals? Head to JacobZemer.com to learn more about my coaching program.

Eileen Pallotta

Coach

"Habits make history."

Eileen is responsible for guiding clients through personalized coaching that delivers life-changing results through consistency, strategy, and accountability. She manages client progress, provides tailored nutrition guidance, and offers ongoing support and education to ensure every individual feels empowered, understood, and set up for long-term success.

When she’s not coaching clients, you’ll find Eileen throwing weights around in the garage or chasing step goals trying to keep pace with her husband and four kids… most often on the sidelines of various sports fields.

Specialities:

  • BA Journalism and International Business
  • 15+ years Fitness and Nutrition Coach
  • Precision Nutrition Level 1
  • Certified CrossFit Trainer
  • Certified CrossFit Level 3 Trainer
  • CrossFit Level 1 Trainer Certification
  • CrossFit Level 2 Certification
  • CrossFit Kids Trainer Certification
  • CrossFit Nutrition Certification
  • CrossFit Movement and Mobility Trainer Certification
  • CrossFit Goal Setting Trainer Certification
  • CrossFit Olympic Lifting Trainer Certification
  • CrossFit Gymnastics Trainer Certification
  • CrossFit Strongman Trainer Certification
  • CrossFit Running Certification
  • CrossFit Lesson Planning Certification
  • CrossFit Scaling Certification
  • CPR and AED Certified

Elise Ladaw

Director of Coaching

“Science is Stronger”

Elise’s primary role as Director of Coaching is to ensure that the coaching business runs smoothly and is driven by science based principles concerning nutrition and exercise science. Her goal is to continually work to enhance the overall client experience, educate the clientele, monitor key performance indicators related to the coaching services, and foster a company culture of continuous learning among coaching staff.

When Elise is not helping the company with all things coaching she is either in the gym lifting weights or taking long walks through the grocery store finding new tasty and macro friendly nutrition products.


Specialities:

  • BAS Food Science 
  • NQ NPC Figure Competitor 
  • ACE CPT 
  • J3 University

Michelle Freedman

Chief of Operations

“Practice not perfection”

Michelle holds a crucial position in supervising the daily operations, aiming for operational efficiency, fostering growth, and contributing to the achievement of the organization’s strategic objectives. Beyond providing structure, Michelle is actively involved in coaching and managing social media activities.

Away from refining policies and operations at Jake Zemer, LLC, you’ll discover Michelle outdoors, often barefoot with her kettlebells, engaging in adventures alongside her husband, two children, and two bulldogs.

Specialities:

  • BFA Graphic Design 
  • 10 years Corporate Fitness Management 
  • ACE CPT & GFI 
  • ACE Nutrition Specialist 
  • Kettlebell Master Instructor 
  • FMS I & II
  • USA Weightlifting 
  • Pre/Post Natal Certified  
  • TRX 
  • Schwinn & Maddog Cycling