The fitness community owes a debt to the obesity epidemic. Hear me out.

GLPs started with semaglutide (Ozempic, Wegovy), and people lost lean muscle mass. So pharma poured money into fixing it.

Tirzepatide (Zepbound) → was both a GLP-1 and a GIP which meant better nutrient partitioning and more weight loss.

Retatrutide (still in trials) → GLP-1, GIP, and glucagon receptor = energy expenditure + fat oxidation. More fat loss, less muscle loss.

Bimagrumab (in trials) → even greater muscle preservation

Historically, a massive amount of fitness research has been funded by government dollars aimed at fighting obesity.

Weight loss is the holy grail for these pharmaceutical companies. They are pouring billions of dollars into researching how to optimize body composition, and every iteration is getting better.

If you’ve been sitting on your high horse judging people for struggling with their weight, it’s time to step off. Even if you don’t struggle with your diet, because of this research, we’re all going to be able to stay muscular and healthy well into our 50s, 60s, and maybe even beyond.

Science doesn’t care about your opinions. It just keeps advancing. 🔬

If you want to stay muscular and healthy, click the link in bio to learn more about my coaching program.

21 DAYS. NO EXCUSES.
Starts May 4th.

Cut the 💩 and commit.

Are you happy with how you look in the mirror? Do you want to look this way going into summer?

You’ve been thinking about coaching but keep negotiating with yourself.

Start here.

WHAT’S INCLUDED:
✅ 4 lifts a week
✅ Daily step goal
✅ Custom nutrition targets
✅ Leaderboard (stay accountable)
✅ Group to keep you locked in

ALL YOU NEED:
☑️ A smartphone to download the app
☑️ Access to a gym (commercial, boutique, or home setup)
☑️ Ideally a food scale

PRIZE:
🏆 1 month of custom programming

21 days to actually change.
Or stay the same. Your call.

👉 Tap in. Click the link in bio to join the challenge.

I went to TraderJoe’s to look at their frozen fruit with the highest fiber and antioxidants. Here’s how they ranked:

🥉 Cherries
90 calories, 3g of fiber

🥈 Very Cherry Berry Blend
80 calories, 6g of fiber

🥇 Mixed Berry Blend
70 calories, 6g fiber

⭐️ HONORABLE MENTION: Wild Blueberries
80 calories, 4g of fiber, rich in an antioxidant called anthocyanins

Make sure to incorporate these foods into your diet to increase your fiber intake. Comment FROZEN down below for my full free high-fiber guide from Trader Joe’s.

Client Spotlight: Jonny Laprade

Jonny has lost 35 pounds 🔥 despite frequent work dinners and constant travel.

Jonny is one of the most positive and optimistic people I’ve ever met, completely determined to change his life. At the time, he was about to start a new career path and was genuinely excited about the future ahead.

Throughout our time working together, he navigated constant travel, events, and changes in routine. Despite that, he excelled at communicating daily, and we always had a clear game plan to handle whatever was in front of him.

Jonny’s persistence and discipline led him to lose over 30 lbs of body fat and completely transform his physique, mindset, and way of life. After that we transitioned to maintenance and then a muscle building phase.

From there we have done multiple phases to level up his physique. More recently, he navigated surgery and is now back to training harder than ever. We’re gearing up for a mini cut leading into summer.

It’s been an absolute honor working with Jonny. He takes growth seriously, in all aspects of life, and it’s been incredible being a part of his physique, health, and fitness journey.

“Jacob’s guidance and encouragement has made a massive impact on my life. I can honestly say everything is better since I started this journey. Truly amazing what can be accomplished with the right direction, support and self discipline. And we’re only getting started brother!!!”

💪 Start your transformation journey today. Click the 🔗 in bio to change your life.

Fiber plays a crucial role in a healthy diet. If you want to improve your nutrition and start seeing changes in your physical health, increase your fiber intake.

Need some snack ideas that are high in fiber? You’ve come to the right place.

✅ 100g hard boiled eggs, 150g apple
230 calories, 13g protein, 4g fiber

✅ 200g pear, 55g string cheese
230 calories, 16g protein, 6g fiber

✅ 150g berries, 250g Greek yogurt
280 calories, 25g protein, 6g fiber

✅ 100g smoked salmon, 100g spinach, 50g artichokes
250 calories, 25g protein, 4g fiber

✅ 100g chickpeas, 85g turkey
325 calories, 33g protein, 7g fiber

Click the 🔗 in bio for a free 7-day trial of my training app and start making healthier choices today.

The vast majority of Americans do not have a protein deficiency. Let me explain why.

You have things like dietary value, which is 50g of protein per 2,000 calories. You also have your recommended daily allowance of protein, which most people hit with no problem.

Here’s the issue: most people are not in the gym training.

If most people were active, lifting weights 2 hours a week, and meeting their cardio needs, we might be having another conversation about whether people are getting adequate protein.

Everything you see on social media is all about optimizing how much protein you should be getting, and a lot of that is still overestimating how much protein you actually need.

❌ You do not need 2x your body weight in protein.
❌ You do not need 1.5x your body weight in protein.

For my coaching clients, the number I aim for is 0.8x your body weight. So if you weigh 200 pounds, you should be getting at least 160g of protein every day.

I weigh 225 pounds, and I lift intensely 4 days a week, and I make sure I get at least 200g of protein per day, even though it’s more than I need. 180g is probably sufficient, but I like to eat 4 meals of 50g of protein a day to simplify my life. I just round up. More protein isn’t harmful, it’s just not necessary.

Don’t confuse optimizing muscle protein synthesis with protein deficiency. You are most likely not protein deficient, but protein will help you maintain muscle and stay satiated on a diet.

You can build muscle, lose fat, and get into the best shape of your life with my coaching program. Click the link in bio to find out more.

There are hundreds of protein bars out there. I’m here to tell you which ones are actually good and not trash.

Here’s my list of top tier protein bars that can help you reach your protein goals while staying low on calories.

✅ Quest: The gold standard. Firm texture, lots of flavors, and great macros.

✅ BuiltBar: Grab the bars, not the puffs. Softer, chewier texture similar to a Milky Way.

✅ OneBrands: Not too firm, not too chewy, and a ton of unique flavors.

✅ Barebells: The people’s champion. Smooth texture and phenomenal taste.

TELL ME: Which protein bar is your favorite? Let me know in the comments. ⬇️

Whether you’re a novice or an advanced lifter, you’re going to want to use straps.

As a beginning lifter, your forearm and grip strength is going to limit you from a lot of exercises such as RDLs or rowing patterns. And even if you’re advanced, you’re still going to limit yourself by not using straps.

Andy Bolton set the world record in deadlift with a 1,000 pound deadlift, and he was able to do it for a year with straps before he could do it without them.

When I go to train without straps, eventually my forearms give out.

If you’re training to build muscle, your grip will be a limiting factor. So use straps to overcome this limitation and achieve the results you want.

I can help you get into the best shape of your life. Click the 🔗 in bio to get started with my coaching program.

I’m at a point in my life where I do not have any free time. You can probably relate.

When I go to the gym, that means I’m sacrificing time away from my family or my career.

For me, that’s a huge motivator, especially when training. When I show up to the gym, I show up 100%. I’m going to push myself on every set.

A lot of people might want to do the same. But after a long day, you might show up to the gym and already feel defeated.

I understand that my clients hire me for an appointment they have show up to, and if they don’t, they will get charged for it. And once you show up, it’s my job to make sure you push yourself to get the results always wanted. That’s what I’ve done for thousands of my coaching and in-person clients.

My son is my biggest motivation for me to be the best version of myself, and being in shape is a huge part of that.

What’s your motivation? Let me know in the comments below. 👇